Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC
Apple

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

Thread beginning with comment 589747
To read all comments associated with this story, please click here.
That's a lot of money...
by h5n1xp on Thu 29th May 2014 07:10 UTC
h5n1xp
Member since:
2013-08-24

It seems to me, that Apple paid a lot of money just to get Jimmy Lovine on board... He probably would have joined apple for $20 a week and the promise of a new iPhone5S, but he's so good at negotiation he managed to get apple to pay him $3 billion and buy his crappy company... Just wow!

Reply Score: 4

Bill Shooter of Bul Member since:
2006-07-14

Yes, this is it. Its a Jimmy Lovine hiring by purchase. Free streaming service included at no additional cost.

Reply Parent Score: 2