Confirming long-standing rumours, Apple has today announced the iTunes-enabled phone together with Motorola in a special press event. The phone will automatically pause when you get a call, explained Jobs. The ROKR can only hold about 100 songs, according to Jobs. “The way we think of this phone is, it’s really an iPod shuffle on your phone,” he explained. “Both devices can shuffle, both can autofill, neither has a click wheel – but the phone has a display.” Meanwhile, Microsoft joins hands with Orange to challenge Apple Motorola iTunes Phone.