LG is going several steps further by making the TV go away completely whenever you’re not watching. It drops slowly and very steadily into the base and, with the push of a button, will rise back up in 10 seconds or so. It all happens rather quietly, too. You can’t see the actual “roll” when the TV is closed in, sadly; a transparent base would’ve been great for us nerds to see what’s happening inside the base as the TV comes in or unfurls, but the white is certainly a little more stylish. Functionally, LG tells me it hasn’t made many changes to the way the LG Display prototype worked aside from enhancing the base. I didn’t get to ask about durability testing — how many times the OLED TV R has been tested to go up and down, for example — but that’s something I’m hoping to get an answer to.
We don’t really talk about TVs all that much on OSNews – it’s generally a boring industry – but this rollable display technology is just plain cool.