Microsoft is planning to phase out the Windows 10 Store for Business

To date, Microsoft hasn’t said anything publicly about what’s going to happen to any of its digital app stores. But privately, officials across various teams at the company have been trying to come up with a concerted strategy, I’ve heard.

That strategy does not call for Microsoft to drop the Web version of the Microsoft Store. I’m not sure what will happen to the Microsoft Store client that’s built into Windows 10 right now; my contacts say its future is “uncertain” at this point.

To say the Microsoft Store has been a failure might be a bit too harsh – it has allowed Microsoft itself to update some core Windows applications easier than ever before – but a raging success it is not. Windows developers don’t really care, and users keep installing applications the way they’re used to, so it only makes sense for Microsoft to reevaluate its strategy with regard to the various versions of its application store.

I’m not sad about it.


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