Android 12 got the biggest privacy boost in recent years. Most were analogous to iOS 14’s privacy features with an exception in Bluetooth permission. By removing access to location services from Bluetooth, Google managed to weaken Facebook’s location-based advertisement business.
However, the absence of a similar feature like App Tracking Transparency from Google I/O 2021 was a bummer. Gladly, though, our disappointment was short-lived.
Only yesterday, Google announced its plans to make advertising ID an opt-out feature.
Google doing this means they have an alternative the rest of the industry doesn’t.
Yes, that is great, and terribly suspicious.
I think there are three options here:
1) Google has another way of tracking that doesn’t rely on app tracking or location tracking
2) Google has found a better way to market things that doesn’t rely in tracking
3) Google is using this as a buffer for anti trust/ privacy regulation in the EU.
I have no idea which of those is right, but the alternative, that Google is just doing this for the good of human kind, makes no sense.