Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.
The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.
A plan for a plan that aims to please the advertising industry, an industry which at this point means Google, all built by Google.
I might be mildly skeptical.
I understand the skepticism, and I think its well warranted. It seems like a really interesting engineering problem so I think most of the information you’ll see right now was written by well meaning engineering folk. For instance I think this is pretty interesting: https://developer.chrome.com/docs/privacy-sandbox/floc/
However, this just means that the bean counters haven’t gotten involved yet. It seems too good to last. Google still primarily is an add company.