Intel has officially revealed its Intel On Demand program (opens in new tab) that will activate select accelerators and features of the company’s upcoming Xeon Scalable Sapphire Rapids processor. The new pay-as-you-go program will allow Intel to reduce the number of SKUs it ships while still capitalizing on the technologies it has to offer. Furthermore, its clients will be able to upgrade their machines without replacing actual hardware or offering additional services to their clients.
Intel’s upcoming Intel’s 4th Generation Xeon Scalable Sapphire Rapids processors are equipped with various special-purpose accelerators and security technologies that all customers do not need at all times. To offer such end-users additional flexibility regarding investments, Intel will deliver them to buy its CPUs with those capabilities disabled but turn them on if they are needed at some point. The Software Defined Silicon (SDSi) technology will also allow Intel to sell fewer CPU models and then enable its clients or partners to activate certain features if needed (to use them on-prem or offer them as a service).
On the one hand, in a perfect world where people and companies are fair, this seems like a great idea – it allows you to buy one processor (or, in the datacentre case, one batch of processors) and then unlock additional features and capabilities as your needs change. Sadly, the world is not perfect and people and companies are not fair, so this is going be ripe for abuse.
We all know it.