Microsoft starts beating the Windows 11 PR drum in face of reluctant Windows 10 users

I have a feeling Microsoft is really starting to feel some pressure about its plans to abandon Windows 10 next year. Data shows that 70% of Windows users are still using Windows 10, and this percentage has proven to be remarkably resilient, making it very likely that hundreds of millions of Windows users will be out of regular, mainstream support and security patches next year. It seems Microsoft is, therefore, turning up the PR campaign, this time by publishing a blog post about myths and misconceptions about Windows 11.

The kind of supposed myths and misconceptions Microsoft details are exactly the kind of stuff corporations with large deployments worry about at night. For instance, Microsoft repeatedly bangs the drum on application compatibility, stating that despite the change in number – 10 to 11 – Windows 11 is built on the same base as its predecessor, and as such, touts 99.7% application compatibility. Furthermore, Microsoft adds that if businesses to suffer from an incompatibility, they can use something call App Assure – which I will intentionally mispronounce until the day I die because I’m apparently a child – to fix any issues.

Apparently, the visual changes to the user interface in Windows 11 are also a cause of concern for businesses, as Microsoft dedicated an entire entry to this, citing a study that the visual changes do not negatively impact productivity. The blog post then goes on to explain how the changes are actually really great and enhance productivity – you know, the usual PR speak.

There’s more in the blog post, and I have a feeling we’ll be seeing more and more of this kind of PR offensive as the cut-off date for Windows 10 support nears. Windows 10 users will probably also see more and more Windows 11 ads when using their computers, too, urging them to upgrade even when they very well cannot because of missing TPMs or unsupported processors. I don’t think any of these things will work to bring that 70% number down much over the next 12 months, and that’s a big problem for Microsoft.

I’m not going to make any predictions, but I wouldn’t be surprised if Microsoft will simply be forced by, well, reality to extend the official support for Windows 10 well beyond 2025. Especially with all the recent investigations into Microsoft’s shoddy internal security culture, there’s just no way they can cut 70% of their users off from security updates and patches.


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