In a move that will surely revive the tiring rumour that Steve Jobs has serious health issues, Apple has announced that not only will they back out of MacWorld San Francisco , but also that Steve Jobs will not hold his usual keynote address at the coming MacWorld event this January – which will be the last MacWorld attended by Apple. The keynote will instead be delivered by Phil Schiller. Surprising? Hardly.
The MacWorld San Francisco keynotes may have been the stage for numerous Apple product announcements, but one can question whether or not it makes sense to use such a show to announce new products when you have a website in the top 10 of the world’s most popular websites, and 250 stores that attract millions of visitors a week. In addition, IDG, the company behind the MacWorld events, has a troublesome relationship with Apple, ever since IDG moved the east coast MacWorld from New York to Boston, and Apple pulled out of that MacWorld – which led to the show’s demise in 2005 due to lack of attendance.
Apple representative Steve Dowling declined to comment on any possible health issues, stating that “Phil is giving the keynote because this will be Apple’s last year at the show.” He added: “It doesn’t make sense for us to make a major investment in a trade show we will no longer be attending.”
This will mark the end of an era, as the keynote in January provided the stage for many important product announcements. Apple will most likely focus its attention on shows it produces on its own, such as its WorldWide Developers Conference in June, and the usual iPod events in fall.
What is this craziness you speak of?
is with double L
Even if SJ is dead in his coffin, Apple should damn well get its booty in there. Anyways I could care less now, but shiny parties are nice to peek into if you got the time.
I worked at an Applecentre, and this is a BIG mistake on Apple’s part.
The reality has been that part of Apple’s success has been getting people excited, and thats what Macworld/WWDC does. Macworld always boosted sales because people got a better insight into details of products that aren’t immediately obvious otherwise. Customers never liked hanging around listening to a 20 minute talk about Aperture, and the customers who would have liked to, would have just listened to the keynote. Without these extra insights, many salespeople may lose touch of the features in many products, and Apple resellers wont get the opportunity to intermingle with many 3rd party product designers and get their word out.
Apple’s stocks probably aren’t going to like this announcement, and I am pretty happy that I’m not working at the apple reseller anymore, because with this announcement gone, many users wont hear about major new products in many cases (because they wait for macworld, and see them, but if they are staggered instead differently, they might not).
To me this announcement actually shows that Apple management is possibly losing touch a bit with the community. And especially now that the Apple community is encouraged to get together less, I’d say a large side effect will be that there will be much less people who are apple fanatics around, which will pull down sales even more.
Edited 2008-12-17 00:38 UTC