This week, 25 years ago, a company aired an advertisement that would cement that company’s name into the minds of many. It was an advertisement about individuality versus conformism, about light versus dark, about new versus established. It was the most expensive advertisement of its time, and yet, it didn’t even show the product it was trying to sell. After the ad was over, all we knew was that something called “Macintosh” was going to show us how 1984 wouldn’t be like 1984.
It’s the 25th anniversary of one of the most famous advertisements in history. It had nearly been cancelled, and it’s a miracle it eventually aired. Boy, were we lucky it did, because I still find it one of the best commercials any company has ever made.
Apple still employs the same ad agency today, but sadly, they never got any close to the 1984 commercial in terms of quality. I mean, compare the above to the slapstick nonsense of the “I’m a Mac” campaign, and you’ll see just how ridiculous the latter really is.