Do Not Track: an uncertain future

“With the fate of our beloved internet economy allegedly at stake, perhaps it’s a good time to examine what Do Not Track is. How did the standard came to be, what does it do, and how does it stand to change online advertising? Is it as innocuous as privacy advocates make it sound, or does it stand to jeopardize the free, ad-supported internet we’ve all come to rely on?” Do Not Track is inherently flawed because it gives people a false sense of security. Other than perhaps well-known and accountable sites, nobody’s going to abide by it anyway. We don’t need nonsense like DNT – we need to educate people about that ‘private browsing’ button. Everybody’s already using it for porn anyway; shouldn’t be hard to let people know what other things it can be used for.

31 Comments

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