Goodbye to Ones and Zeros

When National Semiconductor decided to challenge Intel and Advanced Micro Devices in the market for low-end microprocessors in 1997, CEO Brian Halla teased a group of skeptical analysts, saying they probably thought he had been sprinkling testosterone on his corn flakes. Brian Halla predicts a technology transformation in which analog chips displace the zeros and ones at the heart of the binary language used in computing.

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