Microsoft recently wrote off a $900 million loss on its ARM-based Surface tablets. But according to Computerworld, the company intends to double down on its bet in hardware devices. CEO Steve Ballmer says that “Going forward, our strategy will focus on creating a family of devices and services… We will design, create and deliver through us and through third parties a complete family of Windows-powered devices.” Look to Microsoft to produce more new hardware as it fights for market share in the handheld space. Ultimately Microsoft intends to develop a common code base across all devices — from servers to desktops to handhelds — that supports “write once, run anywhere.”
Analyst Frank Gillett of Forrester Research says that Microsoft is fully committed to shifting away from its traditional emphasis on packaged software and into handheld devices and services (such as subscription software). He sees this as a fundamental reorientation, and says that “No matter what, it’s a messy process.”
It almost seems like they intend to toss their users into being beta testers for them again. Considering they are starting behind other players in an increasingly full field I’m not sure how this will work out.
who will this be messy for? MS? 3rd party developers? consumers? If for MS does this mean MS is going to promote opengl(es) for their platforms then?
“Microsoft intends to develop a common code base across all devices — from servers to desktops to handhelds — that supports ‘write once, run anywhere.'”
It’s like Microsoft is trying to sell us on this “one UI everywhere” paradigm with the sole motive of reducing their development costs. I’m sure that a single code base is very attractive to corporate bean counters, but to the average consumer it is utterly unimportant. I as a consumer don’t care if there’s one code base or 50 code bases, I just want the best UI for each of my different devices. And I don’t want a touch screen interface on my desktop, nor do I want a desktop interface on my portable devices. I want good functionality, not a coder’s pipe dream on my devices.
Edited 2013-08-19 04:08 UTC