RIM grew into one of the world’s most valuable tech companies. The BlackBerry became the indispensable accessory of business executives, heads of state, and Hollywood celebrities – until iPhone and Android came along and spoiled the party. Today the company, which has been renamed, simply, BlackBerry, is burning through cash as sales keep falling. On Nov. 21, BlackBerry shares closed at just above $6, the lowest it’s been in almost 15 years.
Over the last two months, Bloomberg Businessweek spoke to dozens of current and former BlackBerry employees, vendors, and associates. Here is their account of the thrill of BlackBerry’s ascension – and the heartache of watching its demise.
Aside from of course the personal tragedies that may arise from a possible complete BlackBerry collapse, I have little to no connection to the company or its products.
Except for one product.
I hope they release it as open source before it’s too late.
From a retail standpoint is VERY simple to explain, its the thing that killed Palm and what is hurting MSFT now which I call “sitting on ass” syndrome.
You see once Palm,MSFT, and Blackberry made it to the top they became less concerned about staying ahead of the curve than sitting on ass and milking the cash cow which is why they all ended up so far behind. Tech moves at an insane pace and if you don’t constantly strive to stay ahead of the curve? Well by the time you realize tech has moved on its too late. They go from being an action company to a REaction company which by the time they react and come out with a “me too!” the market has again moved on.
See how long Blackberry stayed with the same design/OS/chips, how Palm hung onto garnet until it looked like Windows 3.x in a WinXP world, or how MSFT treated everything as a desktop even when the form factor didn’t support using teeny tiny start buttons. After all how many would have thought the day that Google Search came out they could unseat the mighty Yahoo? Or that Apple would go from being a niche PC maker to a consumer electronics monster?
You stay ahead of the game or you lose, Blackberry sat on ass and kept hitting the snooze alarm until it was too late.