For the better part of the last five years the 35-year-old Swede was that guy, a man who constantly stressed about his creation, Minecraft, the bestselling computer game of all time. Even calling it a game is too limiting. Minecraft became, with 100 million downloads and counting, a canvas for human expression. Players start out in an empty virtual space where they use Lego-like blocks and bricks (which they can actually â€œmineâ€) to build whatever they fancy, with the notable feature that other players can then interact with it. Most players are little kids who build basic houses or villages and then host parties in what they’ve constructed or dodge marauding zombies.
Truly obsessed adults, though, have spent hundreds of hours creating full-scale replicas of the Death Star, the Empire State Building and cities from Game of Thrones. The word “Minecraft” is Googled more often than the Bible, Harry Potter and Justin Bieber. And this single game has grossed more than $700 million in its lifetime, the large majority of which is pure profit.
Rare interview with Persson.