Like the late American comedian Rodney Dangerfield, HTC is a company suffering from a chronic lack of respect. The Taiwanese phone maker has a pedigree of mobile innovation rivaling that of Nokia and Apple, but last week it had to change its CEO amid ambivalent feedback to its latest smartphone and a struggle to generate consistent profits. There are many challenges for new CEO Cher Wang to overcome in the months ahead, but beside the technical issue of just building better cameras, probably the most critical among them will be to reestablish the company’s respectability.
Great devices, but nobody buys them. Good luck getting out of that conundrum.