Eyeo is now reaching out to developers of other ad-blocking tools to cut deals that allow certain ads to pass ads through their filters, too, in exchange for payment.
Mr. Murphy said he has taken Eyeo up on its offer, and plans to implement an option within his app whereby â€œacceptableâ€ ads will be displayed to users. The feature will be switched on by default, Mr. Murphy said, and he will receive a flat monthly fee from Eyeo in return. Mr. Murphy declined to disclose the fee, but said he expects to make less money from Eyeo’s payments than from sales of the app itself.
So, they sell their ad-blocker in the App Store, and then double-dip by also effectively allowing ad brokers to sell ads to him. Kind of scummy.