Yesterday’s Windows 10 hardware launch event was without question the best Microsoft in ages – and arguably the tech launch event of the year. Microsoft unveiled its first-ever laptop, showed off an updated Surface Pro 4, and announced a new lineup of phones, all while articulating a confident, aggressive strategy of turning Windows 10 into the underlying software service and platform for virtually everything in your life.
That huge bet might not pay off – Apple and Google are still formidable competitors, and the road back to mobile relevance will be a long one – but it’s more vision and purpose than we’ve seen from Redmond in years. So I sat down with new Microsoft CEO Satya Nadella at the soon-to-open Microsoft flagship store in Manhattan to ask him how he’d changed the entire vibe at Microsoft in the past 18 months, and what he hopes to accomplish in the next 18 months. We also talked about how he plans to keep his Windows OEM partners happy even as Microsoft’s Surface Book laptop competes directly with their high-end products, and just how he plans to get back in the phone game.
I like Nadella, and I like what Microsoft is doing right now. Even though I can’t really put my finger on it, I have a fondness for the Surface line-up, and if it wasn’t for Metro being useless, I would not have opted for a MacBook Pro. I’ve also always liked Windows Phone, and even though I don’t believe it’s going anywhere, and despite the many, many stumbles Microsoft has made along the way, I still think it’s definitely the most unique of the three major mobile platforms.
By letting go of ‘Windows everywhere’ and instead focussing on making great products for everyone – no matter your platform of choice – I think Microsoft has a real shot at getting back in the consumer game.