Choice. After all the software improvements, promotional offers and good intentions, ‘choice’ is the big factor Microsoft forgot to consider with Windows 10. Falling adoption rates have seen the company’s initial smugness evolve into incredulity and increasingly dirty tactics and now Microsoft appears to have forgotten about respecting choice entirely because life for Windows 7 and Windows 8 users is about to get a lot worse…
Over the last week Microsoft has begun to roll out a combination of highly questionable changes to the billion+ users of Windows 7 and Windows 8 and these efforts will intensify into early 2016.
Much like Apple’s recent sleazy tactics of shoving ads into every corner of its operating system to try and suck you deeper and deeper into their labyrinth of lock-in products and services, Microsoft is trying very hard to forcefully push its users to upgrade to Windows 10 – and it’s not eschewing any tactics, no matter how dirty.
The development of operating systems seems to have stagnated considerably, meaning new operating system releases don’t really contain any standout features that draw large masses of users to upgrade. In addition, the differences between the operating systems are pretty moot (especially OS X vs. Windows or iOS vs. Android) these days, and there’s really no clear benefit choosing one over the other.
It should be no surprise, then, that operating system peddlers are exploring other tactics to retain your business.
“Apple’s recent sleazy tactics of shoving ads into every corner of its operating system”. Yes, this is not an exaggeration at all. Every corner of the OS has Apple ads: the home screen, the notification centre, the messages app, the calendar… oh wait, no… there are no ads any where. They added a popup ad in one place, and I believe it’s now been removed.