In both cases, what is unusual for Microsoft is the positivity the gizmos have generated. Fair or not (and I’d argue probably not), Microsoft isn’t expected to blaze new trails and develop hot new products that have the potential to create new markets or shake up existing ones. We know Microsoft’s history – too early with tablets, too early with smartphones, too early with wearables – and this generates a degree of skepticism around what it does. But with HoloLens and Surface Book, much of that cynicism seems to have evaporated.
Desktop operating systems (Windows, Linux, OS X – all of them) are in a pretty piss-poor state right now for various different reasons, and in the case of Windows, I find this truly sad because Microsoft seems to be doing some really cool stuff in the laptop and tablet front. Sadly, the software just isn’t up to par.
Much like the Apple, we can hope 2016 brings some major improvements, but considering Microsoft’s endless promises and failures to deliver, I’m not holding my breath.
My personal experiences aside, I’m still rather startled at the rate at which MS is burning good will generated during the Win7 and XP era with their current “ram it down your throat” attitudes.
Watching this with a number of people that have come from the OSS and Apple camps and gradually over the XP/7 era gone from “Windows? No. Yuck” ..to “yeah it’s pretty okay” to “dammit.. why did I trust and start to believe these guys?”
I honestly think it’s sad.
Good luck MS.. I think you’ll need it this year
A long time ago this was written:
I still think this true. No startup or new company is using/will use MS and even if MS is trying very hard it seems they have lost relevance.
Traditionally MS made money in 4 ways:
– Windows OS
– Servers OS/MS SQL/Business software
On Windows they are still making money but for how long? They couldn’t charge money for it to consumers and now they are hoping to migrate businesses for big money from Win 7 to Win 10, maybe succeeding but I think a lot will remain on Win 7.
On servers they lost slowly but surely to Linux, Oracle and others. This will continue.
On Office they are still going strong, brilliant move to the cloud with subscription, just in time. This seems to be their last solid pilar.
Xbox seems to struggle as well, Sony is doing better and PC gaming in general has a renaissance because of Steam (and it is a LOT cheaper)
In the mean time the world changed to mobile and MS couldn’t make a dent even after pumping billions into it.
But most important, as the article (FROM 2007) states: MS has no Mindshare: ask yourself as developer/company if you are going to make some magic, are you going to use MS??? Simple answer is no.