In other words, it’s very likely you love Google, or are at least fond of Google, or hardly think about Google, the same way you hardly think about water systems or traffic lights or any of the other things you rely on every day. Therefore you might have been surprised when headlines began appearing last year suggesting that Google and its fellow tech giants were threatening everything from our economy to democracy itself. Lawmakers have accused Google of creating an automated advertising system so vast and subtle that hardly anyone noticed when Russian saboteurs co-opted it in the last election. Critics say Facebook exploits our addictive impulses and silos us in ideological echo chambers. Amazon’s reach is blamed for spurring a retail meltdown; Apple’s economic impact is so profound it can cause market-wide gyrations. These controversies point to the growing anxiety that a small number of technology companies are now such powerful entities that they can destroy entire industries or social norms with just a few lines of computer code. Those four companies, plus Microsoft, make up America’s largest sources of aggregated news, advertising, online shopping, digital entertainment and the tools of business and communication. They’re also among the world’s most valuable firms, with combined annual revenues of more than half a trillion dollars.
The recent focus on technology companies when it comes to corporate power is definitely warranted, but I do find it a little peculiar that it, at the same time, draws attention away from other sectors where giant corporations are possibly doing even more damage to society, like large oil companies and the environment, or the concentration of media companies.
One has to wonder if the recent aggressive focus on tech companies isn’t entirely natural.