10 years later, the App Store isn’t new anymore, and Apple continues to tweak its rules so that developers can create sustainable business models, instead of selling high-quality software for a few dollars or monetizing through advertising. If Apple can’t make it worthwhile for developers to make high-quality utilities for the iPhone, then the vibrant software ecosystem that made it so valuable could decay.
Apple’s main tool to fight the downward pricing pressure on iPhone apps is subscriptions.
The application store model is a blessing and a curse. It’s a blessing since it made it very easy for developers to get their code to users, but that ease also caused the supply side of applications to grow exponentially. The end result is something we are all aware of – application stores are littered with garbage, prices of software have plummeted to unsustainable levels, which in turn has all but killed off the independent application developer. The top application lists are now dominated by either high-profile applications such as Facebook or Twitter, or predatory pay-to-win gambling “games”. Doing any search in a modern application store reveals piles of useless junk.
The next step is obvious: Apple (and perhaps Google) will attempt an almost Netflix-like app subscription service, where you pay Apple a monthly fee for unlimited use of applications available in the store. It’s the next step in milking the last possible drop out of third party developers, and while it will surely allow application store proponents to continue to claim the model is working, it’s just a stay of execution.
Developing quality software is a time-consuming and expensive task, and the current application store model – with or without subscriptions – is simply incompatible with it. Either software delivery on modern computing devices gets rethought completely, or even the last remaining bits of quality software will simply disappear from application stores.