Some of them are quite telling. Microsoft, for example, at one point bought the keyword Linux to point off to information about .NET for some reason, but oh well. Keep in mind that these companies are not specifically buying keywords on OSNews, but across a whole network of technology sites.
If you really, really hate it, now’s the chance to let us know in the comments. If you don’t mind the keyword ads, we’d like to hear that in the comments too.
We really try to keep the advertising as unobtrusive as possible, while still making enough money to keep the lights on around here. I’m sure you’ve noticed the ads on the internet getting bigger and more in-your-face over the past few years. That’s primarily because in 1999 a standard-sized banner ad like we have at the top of OSNews used to pay $.012-$.06 for each impression. Now a site is lucky to earn $.0005 for that same ad. We’re trying to buck the trend as much as we can afford to do, but that sometimes requires a bit of creativity and experimentation.
If you do really hate the keyword ads, you can disable them. You can edit your Windows TCP/IP hosts file (C:\WINDOWS\system32\drivers\etc\hosts) and add the following line:
On the subject of advertising, we’re grateful for your understanding that it’s not cheap to run a web site like OSNews. Our site uses over 50 Gigabytes of bandwidth per month. If you hate ads, feel free to use the various methods to block them. But if you’d like to support OSNews anyway, one of the best ways to do it is to think of us when you’re buying products online:
If you have any feedback, ideas, suggestions, or complaints about ads on this site, feel free to use the comments or email me directly at david [at] osnews.com.
I’d also love to hear from you if your company is interested in buying ads on osnews. We’ll give special rates to OSNews readers.