If you take Apple at its word, the company has no long-term strategy of aiming its products beyond its traditional markets. That message was repeated every which way I posed the question to Jon Rubinstein, Apple’s senior vice president of hardware engineering, when we sat down at the 2004 Macworld. In the context of an Xserve road map, I asked Rubinstein whether Apple built products with a target audience in mind. The answer was no. “It was our customers who asked us to build these products,” Rubinstein said. It seems video editors in particular wanted more performance, he added.