iPod’s runaway success virtually transformed the firm. Revenues up; Jobs’ big job now is to outrun competition. Both TheStar and NYTimes are discussing an apparent “focus shift” of Apple away from the personal computers market and towards the digital music business.Please note that these articles don’t claim that Apple is “abandoning” their computer business, just that the main focus of the company and the development is now elsewhere.
Apple already said that they don’t want to compete with the low-end desktop market (not even in the corporate desktop market according to Jobs) but instead to focus primarily on the iPod/music business and then in the high-end workstation market. In fact, Apple has being clear about this more than once when Apple VP Rob Schoeben said recently that “music is our No. 1 priority“.