Intel Details New Brand for Entertainment PCs

Intel, happy with its success launching the Centrino brand, on Wednesday introduced a new brand called VIIV for entertainment PCs. One feature of VIIV will be automatic transcoding–ensuring that audio or video encoded in one format can be translated into one the user’s computer can actually handle without user intervention. Another feature will be instant shutdown and start-up that will work as fast as it does in consumer electronic devices such as DVD players.

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