According to the anonymous source, Steve Jobs' health situation may be far worse than we imagined. "Steves health is rapidly declining," the source claims, "Apple is choosing to remove the hype factor strategically vs. letting the hype destroy Apple when the inevitable news comes later this spring." This is pretty bad news for Jobs' family, friends, and loved ones - assuming it has any merit, of course. Judging these rumours is always extremely difficult, but Gizmodo is no small fish - they emphasise this particular source has always been 100% accurate. Just like Gizmodo, I sincerely hope that this time, the source is blatantly wrong.
The rumour is having a significant impact already on Apple's stock. Kevin Rose, the guy behind Digg and a source for quite some accurate rumours himself, let the world know via Twitter that he has immediately sold all of his Apple stock - apparently, Rose puts a great deal of trust in Gizmodo's source.
It is often said that Steve Jobs' health is none of our business, but it is undeniable that if anything were to happen to the iconic CEO, it would have a profound impact on Apple as a company, and as a brand. Since Apple is a publicly traded company, this sadly means that Steve Jobs' health is a matter of concern for Apple stockholders. This is a sad thing, but it's a negative side effect of the image Jobs and Apple have knowingly set out for themselves. You can't have your cake and eat it too.
Let me reiterate that I hope this rumour is a blatantly false attempt at grabbing attention, and that Steve Jobs is in fine and dandy shape. The technology world would lose a very important player were he to ever quit his job - willingly or unwillingly.