posted by Thom Holwerda on Fri 5th Dec 2014 11:13 UTC

Mark Zuckerberg, on Apple's and its supporters' tired and overused "you're not the customer. You're the product" tripe.

"A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers," Zuckerberg says. "I think it's the most ridiculous concept. What, you think because you're paying Apple that you're somehow in alignment with them? If you were in alignment with them, then they'd make their products a lot cheaper!"

That sound you hear is a nail being hit squarely on the head. If you as a consumer were not Apple's product, they would not be charging you margins of 40-50%. Add to this the fact that Apple also collects all kinds of information about its customers, and it becomes even more laughable.

Google, Facebook, Apple, Microsoft - they all see you as just one thing: walking bank accounts. That's it. Don't fool yourself into thinking you're anything more to them just to justify using their crap.

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