Apple announced on Thursday that it was working with the entertainer Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy.
"One of the things with the app store that was always great about it was the great ideas that people had to build things and create things," Eddy Cue, Apple's senior vice president of Internet software and services, said in an interview.
So a series about overworked, stressed out, underpaid, barely getting by developers who are at the mercy of Apple's approval and rejection process, and who worry about Apple stealing their idea, banning them, and then implementing said idea in iOS+1?
So a drama, then. I'm sure 2009, when apps still mattered, is going to love this.