To view parent comment, click here.
To read all comments associated with this story, please click here.
It does make a difference to us. It points to a less than subtle shift in focus. Someone just reminded me of an interview that Jobs gave when he was out in the wilderness.
He was asked what he would do if he were still in charge of Apple, and his reply was something along the lines of:
"I would milk the Mac for all its worth, and then move onto the next big thing."
Well, the next big thing is here, and Apple is all set up to be the next monopoly (that will no doubt be fanatically hated and despised by a vocal minority).
In terms of revenues, Apple's device stuff is catching up with the computer stuff, by 2008, once this phone has been on sale for a while, it will surpass it.
But it's not just Apple; look at Dell ...
I guess Apple will be doing plasma screen TVs next.




Member since:
2005-07-06
Apple computer is dead, long live Apple consumer electronics.
He did announce a name change from Apple Computer Inc. to Apple Inc. :
"The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we're changing the name," said Jobs. "We're announcing today that we're dropping the 'Computer' from our name, and from this day forward we're going to be known as Apple Inc."
( http://www.macworld.com/news/2007/01/09/liveupdate/index.php )
I don't see this as a bad thing. I am already syncing at least 2 devices with my computer (ipod and cellphone). The convergence of these devices is a real trend and Apple is on the forefront of it, why not change the name to reflect it ?
Edited 2007-01-09 20:08