Linked by Thom Holwerda on Tue 9th Jan 2007 19:04 UTC
Apple At the MacWorld conference in San Francisco, After the usual words of praise about the iPod+iTunes and the smoothness of the transition to Intel, Apple announced several new products. Surprisingly, nothing was said about new Macs or Leopard. The keynote speech started at 17:00 GMT. Read on for the details.
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by Tyr. on Tue 9th Jan 2007 20:03 UTC in reply to "RE: LAME"
Member since:

Apple computer is dead, long live Apple consumer electronics.

He did announce a name change from Apple Computer Inc. to Apple Inc. :

"The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we're changing the name," said Jobs. "We're announcing today that we're dropping the 'Computer' from our name, and from this day forward we're going to be known as Apple Inc."
( )

I don't see this as a bad thing. I am already syncing at least 2 devices with my computer (ipod and cellphone). The convergence of these devices is a real trend and Apple is on the forefront of it, why not change the name to reflect it ?

Edited 2007-01-09 20:08

Reply Parent Score: 3

by TaterSalad on Tue 9th Jan 2007 20:49 in reply to "RE[2]: LAME"
TaterSalad Member since:

I don't know very many people that called them Apple Computer to begin with. Most people just say Apple for short, or Mac. So the name change won't make much of a difference to us.

Reply Parent Score: 3

by Rayz on Wed 10th Jan 2007 08:21 in reply to "RE[3]: LAME"
Rayz Member since:

It does make a difference to us. It points to a less than subtle shift in focus. Someone just reminded me of an interview that Jobs gave when he was out in the wilderness.

He was asked what he would do if he were still in charge of Apple, and his reply was something along the lines of:

"I would milk the Mac for all its worth, and then move onto the next big thing."

Well, the next big thing is here, and Apple is all set up to be the next monopoly (that will no doubt be fanatically hated and despised by a vocal minority).

In terms of revenues, Apple's device stuff is catching up with the computer stuff, by 2008, once this phone has been on sale for a while, it will surpass it.

But it's not just Apple; look at Dell ...

I guess Apple will be doing plasma screen TVs next.

Reply Parent Score: 1