Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: Comment by Kroc
by macinnisrr on Sat 20th Mar 2010 21:28 UTC in reply to "Comment by Kroc"
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I absolutely agree with your attitude concerning customers. To blame people for taking something for free after offering it for free is not only ludicrous, it's rude.

A better analogy for the current situation than a restaurant is another form of advertising: print newspapers. In the city I live in, there are at least three free newspapers which contain ads. While I can't use adblock, I'm free to write over each ad with a black marker, but that would probably have a reverse effect as I would have to look at the ad in order to do so. Nonetheless, I don't look at nine out of ten ads, critique the one that I do (I do graphic design) - which is often something I would have no interest in anyway, and maybe around 1% of the time (being generous) actually see an ad for something I would buy/use/attend if I had to. Nonetheless, nobody will stop me from reading the free papers just because I don't care about the ads they contain. The big difference is exactly that: 1)The newspaper doesn't say "ohmygod!" and 2) won't prevent me from turning the page until I acknowledge that I looked at a smiley dude. One could make the case that magazines which contain several pages of ads with little content (90% of them) do in effect prevent you from seeing what you came for before you see their ads, this is one of the huge reasons I don't buy magazines. Not to mention that most magazines contain not only pages upon pages of ads, but they also cost money!?

But I digress, the idea of ads you can rate is a good one, offering people pay options like their name on the podcast is really cool (who doesn't like being in the media, at least once in a while), and I would purchase sponsored articles if the option was there.

Ars - I never really liked you either ;-P
OSNews - Keep up the great work!!!!

Dick MacInnis

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