Linked by Thom Holwerda on Sat 14th Apr 2012 20:34 UTC
Games When I ask you to name the technology world's most secretive company, you'd most likely respond with 'Apple'. However, there's one other technology company that, while substantially smaller than the Cupertino giant, is quite possibly even more secretive: Valve.
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Comment by RichterKuato
by RichterKuato on Sun 15th Apr 2012 00:43 UTC
RichterKuato
Member since:
2010-05-14

I'm sure Valve is concerned about Steam being pushed out of the market by a more locked down Windows. But since they're a PC games company they'll have a hard time escaping that inevitability.

Steam isn't a platform but a store. If Microsoft suddenly decides to block third party stores from their platform then there's nothing Valve can do about it.

Sure it's possible they could come out with a Steam certification suite but all that would be pretty meaningless to hardware companies because Steam is a store not a platform.

Maybe Valve can create a platform for Steam games but that's a whole new business they don't have any experience in. And it would be an uphill battle because their competition already has about 95%+ of the market.

Reply Score: 3

RE: Comment by RichterKuato
by Neolander on Sun 15th Apr 2012 08:50 in reply to "Comment by RichterKuato"
Neolander Member since:
2010-03-08

Well, they can do like Google : fork Linux technology, replace what they don't like, and provide it in a more stable package than most community Linux distros.

Looking at Android's market share, it doesn't sound like such a bad idea, if they can hire the kind of people it takes to make it work.

Reply Parent Score: 1

RE[2]: Comment by RichterKuato
by dsmogor on Sun 15th Apr 2012 09:31 in reply to "RE: Comment by RichterKuato"
dsmogor Member since:
2005-09-01

They would have to offer something substantially better than DX to both GFX and Game companies.
It is possible and the time is right. GFX companies market has never been as consolidated as it is now making MS unification under common api less critical, while the companies are honestly expressing their concern with DX overhead. Their steam platform could be dualbooted with windows for the time being, supporting number of dedicated HW configurations. This way they could disrupt console market the same way Android disrupted incumbent smartphone companies.

Reply Parent Score: 2

RichterKuato Member since:
2010-05-14

As cool as that would be they aren't Google, and unlike with phones, PC manufacturers are 100% tied to Windows/Microsoft. Currently no manufacturer is looking for a new software platform to help them compete against Mac. Also, since only about 15% of Steam's catalog is available to non-Windows machines a Stream branded Linux based platform would likely fall very short of user expectations.

Basically Valve has nothing PC manufacturers want.

Reply Parent Score: 2

RE: Comment by RichterKuato
by No it isnt on Sun 15th Apr 2012 09:56 in reply to "Comment by RichterKuato"
No it isnt Member since:
2005-11-14

I'm sure Microsoft sees a lock-down as a long-term plan (or option), seeing how lucrative iOS is for Apple, when they can bleed their customers at every point. However, Microsoft's greatest current asset is their installed base, selling upgrades of their OS and applications while keeping compatibility with the huge library of Windows applications out there. If they were to lock out all third party applications, their customers would lose the ability to run their old applications, and would need to buy the few they can once more through Microsoft's online store. Suddenly, it would seem cheaper to just buy a Mac (at least for Steam customers: Windows games with a Mac port are buy once play anywhere), or less cumbersome to switch to Linux.

In short, Microsoft can't lock down Windows until the majority of the applications are Windows Marketplace only. Which means the industry has then switched to ARM.

Reply Parent Score: 3