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Bwahahaha, love the comment about the bash programmer hiding inside Suzy the checkout girl. I don't think anyone has summed things up quite so succinctly before.
Its easy to spot my posts anywhere on the net because I often use Suzy and "Velma the disaster area" as examples because....drumroll...they are actually my customers. I actually went to HS with Suzy, she works at the local grocery store. With Windows she can check her email, watch videos, her kids can play games, and frankly she doesn't need to know anymore about how an OS works than how her toaster works.
And THAT is the problem in a nutshell with Linux because it ROYALLY P*SSES THE COMMUNITY OFF to think they should be targeting someone who isn't "leet' like they are, heck just look at the smart@ss that said "Buy Apple" like they are too good for Suzy to use.
But you have to adapt to Suzy because she will NOT adapt to you. She isn't coming home after being on her feet all day just to do a 4 hour forum hunt because Linus got an itch and broke her WiFi driver, and that is if she can even do a forum hunt because if the WifI breaks she may not have a second machine to Google fixes for the first. But Linux will stay dead last until the day comes that the community doesn't wear CLI and fiddly as badges of honor, and they stop thinking the Googling for fixes is a perfectly acceptable way to spend a weekend. it may be for them, but Suzy will simply say "How much for Windows Home again?" and that will be that.