Linked by Thom Holwerda on Wed 19th Jun 2013 23:02 UTC, submitted by M.Onty
Games "Microsoft has sensationally abandoned its controversial plans to restrict the sharing of XBox One games, and has also removed daily online authentication requirements for its forthcoming console", reports The Guardian. They had no choice. Still a good move.
Thread beginning with comment 565152
To read all comments associated with this story, please click here.
Comment by Nelson
by Nelson on Thu 20th Jun 2013 23:31 UTC
Nelson
Member since:
2005-11-29

Microsoft certainly does itself no favors by tripping itself up in PR flaps like this.

The problem with imposing restrictions like this is that you sure as hell better be able to articulate the benefits of the restriction.

Apple did well here with their walled garden, there was a clear pain point addressed which was reliability, safety, and performance.

What did Microsoft do to sell the used game restriction or always-online feature to gamers? Cloud compute in games is a phenomenal idea for gaming. They completely failed to sell people on those changes.

Where were the games with massive scale to show off the trade off you get? If you're going to require me to go online once a day you sure as hell better show me the benefits.

The same goes for the used game situation. Sure, it may have been noble of Microsoft to try to destroy the used game market, as it really is nefarious, they again failed to articulate the benefits of such a change.

I mean, maybe some people here like getting 2 bucks for their 60 dollar game at GameStop, but that's not exactly something I'd miss.

Why weren't digital only games cheaper? Make every XB1 game 39.99, 49.99 for new releases and put up periodic deep discounts like Steam. Add bundles of classics to return value to Game studios as well.

Maybe this was in the works, who the hell knows, but the point is that at the time that they announced the changes, they had nothing to offer in exchange except vague promises.

Then of course, Microsoft being Microsoft, has to have the most inept PR department I've ever seen so of course almost everyone interviewed totally screwed up the messaging.

You'd think they'd learn by now.

Reply Score: 3