Linked by Thom Holwerda on Fri 5th Jul 2013 14:03 UTC, submitted by twitterfire
Windows "Today, Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search. David Pann, general manager of Microsoft’s Search Advertising Group, said in an interview that advertisers don’t have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want." So, you pay for a product, and then Microsoft shoves ads in your face. Scumbags. Then again, they've done the same on the Xbox, which is now virtually unusable due to all the ads plastered all over your dashboard. And then people say Google is bad with ads.
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RE[2]: Comment by Nelson
by Nelson on Fri 5th Jul 2013 17:14 UTC in reply to "RE: Comment by Nelson"
Nelson
Member since:
2005-11-29

They may be ads in the strictest sense, but they don't walk talk or act like advertisements. It isn't like the Bing app is plastered with Viagra advertisements.

Its seamlessly integrated into the experience and highly relevant to the search query. I'm not sure why people have a problem. It might be that they don't.

Have you (or Thom) gathered analytics on usage patterns in apps? If so what's your sample size? Done any A/B testing with adverts? What were the results?

Since you and Thom seem to be speaking from authority, I'll be interested in your insightful findings.

Reply Parent Score: 2

Bill Shooter of Bul Member since:
2006-07-14

What is the basis of your claim that they are "highly relevant"? Microsoft's press release?


If they are highly relevant, then the advertiser wasted their money as they would be returned in the results anyways.

It seems to be like the advertisement companies ( MS & google) are either preying upon companies fear that other non relevant ads might show up first for products and services that they are more relevant for, or a tacit admittance that their search algorithm sucks.

Reply Parent Score: 4

RE[4]: Comment by Nelson
by Nelson on Fri 5th Jul 2013 19:07 in reply to "RE[3]: Comment by Nelson"
Nelson Member since:
2005-11-29

Promoted results and relevancy aren't mutually exclusive attributes, and something can both be sponsored and relevant or unsponsored and relevant.

Highly relevant is relative to other ads for unrelated things plastered over the UI. This isn't that.

Reply Parent Score: 3