Linked by Thom Holwerda on Wed 11th Dec 2013 13:40 UTC

The Verge is reporting that Microsoft is considering making Windows RT and Windows Phone free for OEMs, to combat Android.

We understand that any decision to axe the license fees for Windows Phone and Windows RT would be backed by a push for revenue from Microsoft’s apps and services. Microsoft has been experimenting with ads in Windows 8 apps, and any associated revenue from those apps and the company’s built-in Bing search results would help offset the lack of license fees. Microsoft would also push consumers to subscribe to services like SkyDrive, Office, and Skype for additional revenue.

So, let me get this straight. In April this year, a Microsoft-sponsored antitrust complaint about Android had this to say:

Google's predatory distribution of Android at below-cost makes it difficult for other providers of operating systems to recoup investments in competing with Google's dominant mobile platform.

And we have the whole Scroogled campaign (I felt dirty just for visiting that site).

And now they're considering doing the exact same things they claim Google is doing unfairly? Does this company have any internal consistency whatsoever?

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Will they give up eventually?
by reduz on Thu 12th Dec 2013 13:05 UTC
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I hope they are successful to a point, because monoculture is terrible, but I think at this point it's clear that the market does not give a fuck about Windows Phone.

Nokia did relatively well because of consumer brand loyalty, but that's going away once the mobile division is purchased.

But when is enough enough? As a Windows Phone owner, the lack of meaningful updates make the platform seem dead. It's like they don't even care about it at Microsoft, and at the same time the OS still has a loooong catch-up to do in usability and stability.

So, even if the OS is free, the platform is still unattractive and broken. To make it worse, the latest update drove the battery life and the notification system in some apps (such as Whatsapp and Skype) broke (stops notifying of messages after some days and the phone must be restarted to fix it).

I mean, even Whatsapp complains that the OS is broken and asks for a OS restart to work properly (I'm not making this up):

So, before making the OS free, it would be good if they fix it first.

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