Google unveils Pixel, Google Home, more

Google unveiled a whole slew of new hardware products today, most notably its Pixel phones. You already know all the specifications and how it looks, so I won't bore you with the specifications details. Two good points about the Pixel phones: they come with easy on-device access to 24/7 phone and chat support with real Google people (...but what if it doesn't boot?), and it has a supposedly really great camera with no bump.

The bad news about the Pixel? The pricing. Oh boy the pricing. The small Pixel costs a whopping €759, the bigger Pixel costs €869 (German pricing). That's absolutely crazytown, and I simply don't know if the Google brand has what it takes, hardware-wise, to go toe-to-toe with Samsung and Apple. More bad news: it's barely available anywhere. It's only available in the few markets where iOS is really strong (US, UK, Canada, Australia), and Germany, but nowhere else. Not in the rest of mainland Europe (an Android stronghold), not in Japan, not in China, not in South America (another Android stronghold).

As a Dutch person, this is especially grating because virtually all of these goods are shipped to Europe from the port of Rotterdam, where they lie in warehouses before being shipped off. But not to The Netherlands. Anyhow, I just find it perplexing that in 2016, product launches are still nation state-restricted.

Honestly though, I like the Pixel phones. I was a little apprehensive when looking at the leaks, but with the higher-quality announcements, product videos, and hands-on photos and videos coming out, it's starting to grow on me. I definitely would have liked a more outspoken design, but then I remember that the best modern smartphone I've ever had was my beloved, cherished Nexus 5 - not exactly a beacon of extravagance - which just feels great in the hand, mostly thanks to the excellent type of plastic used on the orange-red model I have, but also thanks to its unassuming, generic shape.

Maybe I don't know what I want. I deeply dislike the design of my pink iPhone 6S (except for the pink, of course, that's still awesome), but at the same time, it feels pretty great in the hand, so I can't really fault Apple or Google or Samsung sticking to the generic, default shape we've settled on. The same applies to my current phone - a Nexus 6P - which is a pretty 'safe' design, too.

Google also unveiled - again - Google Home, its Alexa competitor, and an updated version of ChromeCast, which can now stream 4K video. They also demonstrated the first Daydream VR headset, which uses a Google Pixel - or any other future Daydream-compatible Android phone - as its display. Tying all of these devices together is Google Assistant, a souped-up Google Now with a conversational interface. It's difficult to say how useful Google Assistant will be beyond the staged demos. Like the Pixel, these devices are only available to a very small group of people - the US, mostly - save for the new ChromeCast.

So, why is Google getting into the hardware game for real this time?

That's why today Google is unveiling an entire, interconnected hardware ecosystem: two phones, an intelligent speaker, a VR headset, a Wi-Fi router, and a media-streaming dongle. And the most important parts of that ecosystem - the Pixel phone and Google Home speaker - exist to be the ideal vessels for the Google Assistant. The rest of the products fill out Google's ecosystem, but are also enhanced by Google's cloud-based intelligence.

In making its own hardware, Google is pitting itself against Apple for the first time, Google phone vs. iPhone. Those are very high stakes, with very little margin for error. So it looks like Google decided to follow a simple dictum:

If you want something done right, you have to do it yourself.

I'd like to add something to that dictum: you have to make sure people can actually buy your stuff. Google has a lot of work to do on that one.

Explainer: US ceding control of core internet systems

On Saturday, the U.S. government plans to cede control of some of the internet's core systems - namely, the directories that help web browsers and apps know where to find the latest weather, maps and Facebook musings.

The U.S. has been in charge of these systems for more than three decades; plans to transfer control of these functions to a nonprofit oversight organization have been in the works since the late 1990s. Some Republicans in Congress raised late objections over the transfer, which they termed a "giveaway" to the rest of the world. But they failed to block the move in a spending bill to keep the government operating.

Here's a look at the systems in question and what's at stake for internet users.

Atari ST computer sales and marketshare: a comparison

So how do the Atari ST sales and marketshare actually stack up?

According to research by Reimer, who gathered his figures from various annual reports, International Data Corp (IDC) forecasts, Gartner Dataquest research, as well as a few magazine articles from the 1980s (most of which have gone dark online since originally compiled, unfortunately). The numbers were pretty grim for both platforms when looking at the larger overall marketshare picture.

MenuetOS 1.23.60 released

Recent additions to MenuetOS include SMP support for up to 32 processors, support for 32GB RAM, support for time-critical, non-preempting processes, additions to window transparency, improved USB webcam and storage support, context-mixing compressor, WebCall (IP to IP with audio and video), streaming audio (internet radio) and video support - all written 100% in 64bit x86 assembly.

Sales and support for Google’s Pixels

Tomorrow, Google will unveil two new phones, and for the first time, they won't be Nexus devices. So much has been leaked now that we know pretty much everything there is to know about these Pixel phones. With every Android manufacturer except Samsung in a death spiral, while Samsung's phones are having 'issues', it makes sense for Google to try and assert more control over what used to be the Nexus line. The result will be devices carrying Google's own Pixel brand.

One aspect of the rumours and leaks that caught my attention was this bit:

Making two high-end phones with all the bells and whistles, just as ready for the future as they are today is a step in the right direction. Buying billboards and commercial space during sports events so people know you're doing it is another step. Speculation about having a well-trained support staff that you can reach anytime from anywhere through the phone's settings points to yet another. If Google builds a better mousetrap and makes sure everyone knows they built a better mousetrap, the world may beat a path to their door.

If Google is really going to pursue a serious effort to expand the Nexus (okay, Pixel) appeal beyond us nerds, it's going to need more than billboards in New York. It's going to need these phones to be front and centre with carriers, smartphone stores, and online stores. It's going to need an aggressive marketing campaign to capture the attention of people who would otherwise just opt for an iPhone or Galaxy, and explain to them why they should abandon the two major brands they know.

Most of all, though, Google is going to need a support structure for these phones. For reasons that are still unclear to me, my Nexus 6P is not receiving its monthly security patches anymore, and I have no idea why. Sure, I can figure it out by browsing or posting on XDA or diving deep into my phone's software (and I will), but I'm a nerd, so set those options aside for a moment - where would I go with an issue like this? Who would I contact for help? Can I walk into a Google Store or whatever and get some sanctioned support for this issue?

The answer is - as with anything related to Google and support - a firm and resounding 'no'. If Google really wants to take its Pixel phones to the masses, it's going to need a sales and support structure that goes well beyond store.google.com and XDA.

Sweden may fight disposable culture with tax breaks for repairs

How often have you taken a gadget or a pair of shoes in for repair and found out that fixing it will cost more than buying a new version? Too often, that's how often. And Sweden is trying to fix this, by halving the tax paid on repairs and increasing taxes on unrepairable items.

The new proposals come from the ruling coalition of the Social Democrat and Green parties, and, if successfully enacted, would be accompanied by a publicity campaign to encourage Swedes to repair products instead of replacing them.

I am a proponent of this, and feel like we should push especially electronics companies much harder to release information about parts, repairs, diagnostics, and so on, to ensure that consumers are not at the whims of the Apples and Samsungs of this world when it comes to defective products.

In response to cars becoming ever more complex, lawmakers all across the United States and Europe started proposing and passing bills to ensure that independent repairs shops and dealers would have access to the same kind of information that first-party dealers get or to make sure that vehicle warranties were not voided simply because you brought your car to a third-party repair shop.

We should strive for similar laws for electronics. Much like cars, if your smartphone is broken, you should be able to bring it into any repair shop to have it fixed, by forcing electronics companies, like car manufacturers, to release repair, parts, and diagnostics information, without said repair voiding any warranties. I see no reason why electronics companies should enjoy a special status.

And yes, this includes forcing companies to provide software updates for a set amount of time, especially when it comes to security flaws and bugs. Software has enjoyed its special little world wherein it's treated like a delicate little flower you can't demand too much from for long enough. The failure rate of the software we use every day is immense, but if we keep letting companies get away with the shoddy work they deliver, this will only get worse.

Android Wear 2.0 Developer Preview 3: Play Store and more

Today we're launching the third developer preview of Android Wear 2.0 with a big new addition: Google Play on Android Wear. The Play Store app makes it easy for users to find and install apps directly on the watch, helping developers like you reach more users.

Okay that's great and all, but where's the release and where are the new watches?

We've gotten tons of great feedback from the developer community about Android Wear 2.0 - thank you! We've decided to continue the preview program into early 2017, at which point the first watches will receive Android Wear 2.0. Please keep the feedback coming by filing bugs or posting in our Android Wear Developers community, and stay tuned for Android Wear Developer Preview 4.

Oh okay. Well, not that it matters for me personally anyway - I'm an early adopter and one of those idiots who bought the first generation Moto 360.

BlackBerry ends its hardware development

Our new Mobility Solutions strategy is showing signs of momentum, including our first major device software licensing agreement with a telecom joint venture in Indonesia. Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.

End of an era, but not exactly unexpected. This leaves the Priv as the only - ad probably last - modern keyboard smartphone, which is really, really too bad.

ungoogled-chromium removes Google from Chromium

A number of features or background services communicate with Google servers despite the absence of an associated Google account or compiled-in Google API keys. Furthermore, the normal build process for Chromium involves running Google's own high-level commands that invoke many scripts and utilities, some of which download and use pre-built binaries provided by Google. Even the final build output includes some pre-built binaries. Fortunately, the source code is available for everything.

ungoogled-chromium tries to fix these things.

Mozilla ceases all Firefox OS development

By the end of 2015 Mozilla leadership had come to the conclusion that our then Firefox OS initiative of shipping phones with commercial partners would not bring Mozilla the returns we sought. We made the first of a series of announcements about changes in the development of Firefox OS at Mozilla. Since then we have gradually wound down that work and, as of the end of July 2016 have stopped all commercial development on Firefox OS. This message recaps what transpired during that period of time and also describes what will happen with the Firefox OS code base going forward.

Symbian, Sailfish OS, BlackBerry OS, Windows Phone, Firefox OS.

Announcing the launch of Windows Server 2016

I'm incredibly excited that this morning at our Ignite conference in Atlanta we launched the newest release of our server operating system - Windows Server 2016! Now that we're ready to share it with the world, I want to take a moment to thank our customers who helped shape this exciting release. Windows Server 2016 is jam-packed with innovation and customer response has been overwhelming, with more than half a million devices running our final Technical Preview which we released five months ago. These customers range from large global enterprises to private cloud hosters to organizations of every size from every corner of the globe.

Andromeda, Google’s Chrome OS-Android merger

Update: more confirmation!

With Google's event fast approaching on 4 October, the rumour mill is in full swing. We know we're going to get new 'made by Google' phones, which will drop the Nexus brand in favour of Pixel. However, there's going to be more to watch out for - everything is lining up for 4 October being a major turning point in Android's relatively recent history.

If the rumours are to be believed - and with so many different sources all pointing towards the same thing, you can probably believe them - Google will unveil not just a few new phones, but a new operating system altogether, dubbed Andromeda. And, just like we've been talking about for a long time, this is the operating system that combines Android and Chrome OS into a desktop/laptop operating system.

As 9to5google reports:

Why so many mentions of Nexus 9 specifically in tandem with Andromeda? We asked the same question, and from what we can gather, Google is testing the Chrome OS/Android hybrid on the tablet. An anonymous source has told us of users running early builds of Andromeda on the Nexus 9, but we have not been able to obtain direct confirmation from those users. Why would Google be testing Andromeda on the Nexus 9? We don't know.

But we do know that Andromeda is aimed at making Android better suited for devices like laptops, as well as 2-in-1s (like the unfortunately mediocre Pixel C) and perhaps tablets. Another interesting tidbit to note: it seems that the hidden free form window management feature that popped up in Nougat (but isn't user-facing) could appropriately see its debut with Andromeda. "SurfaceCompositionMeasuringActivity.java" mentions "Detect Andromeda devices by having free-form window management feature."

The fact that Google is working on merging Android and Chrome OS is hardly news, but as more and more details come out, it seems to indeed be the case that Google is working on not just a smartphone operating system or a tablet operating system, but a full-fledged laptop/desktop operating system, complete with the kind of freeform window management we've come to expect from operating systems like MacOS and Windows.

This is further confirmed by AndroidPolice:

Two independent and reliable sources have confirmed to us that Google is planning a new Pixel laptop to be released in Q3 2017. The project, known internally as 'Bison' and by the informal nickname 'Pixel 3,' will likely be the first brand-new device to showcase Google's combined Android / Chrome OS 'Andromeda' operating system in a laptop form factor. Bison, then, would be the culmination of years of work by Google's Pixel team and Google's Android and Chrome OS teams.

We are extremely confident Google plans for the device to run Andromeda. We are also confident that Andromeda is a completely distinct effort from Google's current campaign to bring Android apps to Chromebooks, and that Bison would not be marketed as a Chromebook. Android apps on Chrome OS descended from the ARC project, while Andromeda is a much larger, more ambitious initiative that is being pursued via merging Chrome features into Android, not vice versa. As such, it would be more accurate to say Bison will run Android than Chrome OS, and could finally be Google's internal commitment to releasing Andromeda.

Taking all this into account, a tweet that came out late last week from Hiroshi Lockheimer, SVP of Android, Chrome and Google Play, is quite telling: "We announced the 1st version of Android 8 years ago today. I have a feeling 8 years from now we'll be talking about Oct 4, 2016."

Much like Apple's similar efforts, I'm excited about what's happening on the Android side of things. It's clear by now that Google has very ambitious plans about moving Android forward and scaling it up to work on not just phones and tablets, but on laptops and desktops as well. Up until relatively recently, such endeavours would've been futile, because 'new' operating systems could never challenge the hegemony of Windows and OS X, but in today's world, where more and more especially younger people no longer rely on staples like Microsoft Office, or could get by just fine with the surprisingly good Android and iOS versions of Office, there's an opening for the laptop/desktop world to be shaken up.

Now, a lot of this will, as always, depend on execution. I wouldn't be at all surprised to see Andromeda take a... Less laissez-faire approach to OEM and carrier customisations, and a more Chrome OS-like update policy (which is entirely free from meddling). There's also the question regarding Andromeda's relevance on phones - will it exist alongside 'classic' Android, or will Andromeda replace Android on phones and tablets as well? My guess would be yes - why unite Android and Chrome OS only to end up with another split - but that raises a whole bunch of other questions about possibly docking phones and using them with large screens and other input methods.

I'm ready for 4 October.

The Verge editor secretly joins Apple, doesn’t inform The Verge

Well, file this in the "what the hell is going on" section. Chris Ziegler, long-time The Verge editor (and Engadget before that - he was part of the crew that started both Engadget and The Verge, if I'm not mistaken), had been missing from the site for a few months now - no posts, no tweets, nothing. Today, Nilay Patel revealed why.

First, Chris accepted a position at Apple. We wish him well.

Second, the circumstances of Chris' departure from The Verge raised ethical issues which are worth disclosing in the interests of transparency and respect for our audience. We're confident that there wasn't any material impact on our journalism from these issues, but they are still serious enough to merit disclosure.

Chris began working for Apple in July, but didn't tell anyone at The Verge that he'd taken a new job until we discovered and verified his dual-employment in early September. Chris continued actively working at The Verge in July, but was not in contact with us through most of August and into September. During that period, in the dark and concerned for Chris, we made every effort to contact him and to offer him help if needed. We ultimately terminated his employment at The Verge and Vox Media the same day we verified that he was employed at Apple.

So let me get this straight. One of The Verge's most prominent editors took a job at Apple - which is perfectly fine, we all change jobs - but then did not inform The Verge, continued to work for The Verge, then disappeared, still without informing The Verge, and then it took The Verge weeks to track him down and figure out what happened?

This story is completely bonkers, and I can assure you - this is not the whole story. According to John Gruber, Chris Ziegler is not listed in Apple's employee directory, and I personally have had this confirmed to me as well. Something really strange is going on here.

Oracle’s cloudy future

Meanwhile, a young programmer named Larry Ellison had formed a company called Software Development Laboratories, originally to do contract work, but quickly decided that selling packaged software was a far better proposition: doing the work once and reselling it multiple times was an excellent way to get rich. They just needed a product, and IBM effectively gave it to them; because the System R team was being treated as a research project, not a commercial venture, they happily wrote multiple papers explaining how System R worked, and published the SQL spec. Software Development Laboratories implemented it and called it Oracle, and in 1979 sold it to the CIA; a condition of the contract was that it run on IBM mainframes.

In other words, IBM not only created the conditions for the richest packaged software company ever to emerge (Microsoft), they basically gave an instruction manual to the second.

500 million Yahoo accounts compromised

We have confirmed that a copy of certain user account information was stolen from the company’s network in late 2014 by what we believe is a state-sponsored actor. The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. The ongoing investigation suggests that stolen information did not include unprotected passwords, payment card data, or bank account information; payment card data and bank account information are not stored in the system that the investigation has found to be affected. Based on the ongoing investigation, Yahoo believes that information associated with at least 500 million user accounts was stolen and the investigation has found no evidence that the state-sponsored actor is currently in Yahoo’s network. Yahoo is working closely with law enforcement on this matter.

That's a big hack.

Don’t use Google Allo

Remember when Google said they wouldn't store messages in one of the company's new chat applications, Allo? Yeah, no.

The version of Allo rolling out today will store all non-incognito messages by default - a clear change from Google’s earlier statements that the app would only store messages transiently and in non-identifiable form. The records will now persist until the user actively deletes them, giving Google default access to a full history of conversations in the app. Users can also avoid the logging by using Allo’s Incognito Mode, which is still fully end-to-end encrypted and unchanged from the initial announcement.

Like Hangouts and Gmail, Allo messages will still be encrypted between the device and Google servers, and stored on servers using encryption that leaves the messages accessible to Google's algorithms.

For this reason alone, don't use Google Allo. But wait, there's more! There's also the backwards way it handles multiple devices and phone numbers - another reason to not use Google Allo. Sadly, even if you don't have Allo installed, you may still be forced to deal with it at some point because of some 'clever' tricks by Google Play Services on Android. If someone sends you an Allo message, but you don't have Allo installed, you'll get a special Android notification.

The notification lets you respond through text along (as opposed to stickers, photos or anything like that), or alternatively ignore it altogether. There's also a button taking you straight to the Play Store install page for Allo.

How can Google do this? The notification is generated by Google Play Services, which is installed on just about every Android phone, and updates silently in the background.

Don't use Google Allo.

‘Microsoft isn’t forcing Lenovo to block free operating systems’

There's a story going round that Lenovo have signed an agreement with Microsoft that prevents installing free operating systems. This is sensationalist, untrue and distracts from a genuine problem.

With that solved, let's get to the real root cause of the problems here:

The real problem here is that Intel do very little to ensure that free operating systems work well on their consumer hardware - we still have no information from Intel on how to configure systems to ensure good power management, we have no support for storage devices in "RAID" mode and we have no indication that this is going to get better in future. If Intel had provided that support, this issue would never have occurred. Rather than be angry at Lenovo, let's put pressure on Intel to provide support for their hardware.

As someone who tried to move his retina MacBook Pro to Linux only a few weeks ago - I can attest to Intel's absolutely terrible Linux drivers and power management. My retina MacBook Pro has an Intel Iris 6100 graphics chip, and the driver for it is so incredibly bad that even playing a simple video will cause the laptop to become so hot I was too scared to leave it running. Playing that same video in OS X or Windows doesn't even spin up the fans, with the laptop entirely cool. Battery life in Linux measured in a 2-3 hours, whereas on OS X or Windows I easily get 8-10 hours.

MacOS Sierra released

macOS Sierra brings Siri to the Mac, allowing users to conduct voice searches to find files, look up information, and more, with the ability to pin searches to the Notification Center for continual monitoring. There are new Continuity features including an "Auto Unlock" option for unlocking a Mac with an Apple Watch, and a "Universal Clipboard" option for copying text on one Apple device and pasting it on another.

MacOS being in maintenance mode, this isn't the most significant update the operating system's ever seen. But hey, it's free, so go get it.

Apple’s A10 Fusion, benchmarking, and the death of macOS

Oh, benchmarks.

Benchmarks of computer hardware have their uses. Especially if you have a relatively narrow and well-defined set of calculations that you need to perform, benchmarks are great tools to figure out which processor or graphics chip or whatever will deliver the best performance - scientific calculations, graphics processing (e.g. video games), these are all use cases where comparisons between benchmarks of different hardware components can yield useful information.

A different way to put it: benchmarks make sense in a situation where "more power" equals "better results" - better results that are noticable and make a difference. A GTX 1080 will result in better framerates than a GTX 1070 in a modern game like The Witcher 3, because we've not yet hit any (theoretical) framerate limit for that game. A possible future GTX 1090 will most likely yield even better framerates still.

Where benchmarks start to fall apart, however, is in use cases where "more power" does not equal "better results". Modern smartphones are a perfect example of this. Our current crop of smartphones is so powerful, that adding faster processors does not produce any better results for the kinds of ways in which we use these devices. Twitter isn't going to open or load any faster when you add a few hundred megahertz.

In other words, modern smartphones have bottlenecks, but the processor or RAM certainly isn't one of them. Before you can even reach the full potential of your quad-core 2.4Ghz 6GB RAM phone, your battery will run out (or explode), or your network connection will be slow or non-existent.

As a result, I never cared much for benchmarking smartphones. In 2013, in the wake of Samsung cheating in benchmarks, I wrote that "if you buy a phone based on silly artificial benchmark scores, you deserve to be cheated", and today, now that Apple is leading (in one subset of processor) benchmarks with its latest crop of mobile processors, the same still applies.

So when John Gruber posted about Apple A10 Fusion benchmarks...

Looking at Geekbench's results browser for Android devices, there are a handful of phones in shouting distance of the iPhone 7 for multi-core performance, but Apple's A10 Fusion scores double on single-core.

...I snarked:

Funny how just like in the PPC days, benchmarks only start mattering when they favour .

Setting aside the validity of Geekbench (Linus Torvalds has an opinion!), this seems to be the usual pointless outcome of these penis-measuring contests: when the benchmarks favour you, benchmarks are important and crucial and the ultimate quanitification of greatness. When the benchmarks don't favour you, they are meaningless and pointless and the world's worst yardsticks of greatness. Anywhere in between, and you selectively pick and choose the benchmarks that make you look best.

I didn't refer to Apple's PowerPC days for nothing. Back then, Apple knew it was using processors with terrible performance and energy requirements, but still had to somehow convince the masses that PowerPC was better faster stronger than x86; claims which Apple itself exposed - overnight - as flat-out lies when the company switched to Intel.

When I use my Nexus 6P and iPhone 6S side-by-side, my Nexus 6P feels a lot faster, even though benchmarks supposedly say it has a crappier processor and a slower operating system. Applications and operations seem equally fast to me, but Android makes everything feel faster because it has far superior ways of dealing with and switching between multiple applications, thanks to the pervasiveness of activities and intents or the ability to set your own default applications.

Trying to quantify something as elusive and personal as user experience by crowing about the single-thread performance of the processor it runs on is like trying to buy a family car based on its top speed. My 2009 Volvo S80's 2.5L straight-5 may propel the car to a maximum speed of 230km/h, but I'm much more interested in how comfortable the seats are, all the comfort options it has, if it looks good (it does), and so on. Those are the actual things that matter, because the likelihood of ever even approaching that 230km/h is very slim, at best.

I bought an iPhone 6S and Apple Watch late last year and used them for six months because I feel that as someone who writes about every platform under the sun, I should be using them as much as (financially and practically) possible. I used the iPhone 6S as my only smartphone for six months, but after six months of fighting iOS and Apple every step of the way, every single day, I got fed up and bought the Nexus 6P on impulse.

Not once during those six months did I think to myself "if only this processor was 500Mhz faster" or "if only this thing had 4GB of RAM". No; I was thinking "why can't I set my own default applications, because Apple's are garbage" or "why is deep linking/inter-application communication non-existent, unreliable, broken, and restricted to first-party applications?" or "why is every application a visual and behavioural island with zero attention to consistency?".

iOS could be running on a quantum computer from Urbana, Illinois, and it wouldn't solve any of those problems.

The funny thing is - Gruber actually agrees with me:

I like reading/following Holwerda, because he's someone who I feel keeps me on my toes. But he's off-base here. I'm certainly not saying that CPU or GPU performance is a primary reason why anyone should buy an iPhone instead of an Android phone. In fact, I'll emphasize that if the tables were turned and it were Android phones that were registering Geekbench scores double those of the iPhone, I would still be using an iPhone. In the same way that I've been using Macs, non-stop, since I first purchased a computer in 1991. Most of the years from 1991 until the switch to Intel CPUs in 2007, the Mac was behind PCs in performance. I never argued then that performance didn't matter - only that for me, personally, the other benefits of using a Mac (the UI design of the system, the quality of the third-party apps, the build quality of the hardware, etc.) outweighed the performance penalty Macs suffered. The same would be true today if Apple's A-series chips were slower than Qualcomm's CPUs for Android.

So, he'd be buying iPhone even if the benchmark tables were turned, thereby agreeing with me that when it comes to phones, benchmarks are entirely meaningless. Nobody buys a smartphone based on processor benchmark scores; at this point in time, people mostly buy smartphones based on the smartphone they currently have (i.e., what platform they are currently using) and price.




That being said, there is one reason why benchmarks of Apple's latest mobile processors are quite interesting: Apple's inevitable upcoming laptop and desktop switchover to its own processors. OS X (or macOS or whatever) has been in maintenance mode ever since the release and success of the iPhone, and by now it's clear that Apple is going to retire OS X in favour of a souped-up iOS over the coming five years.

I know a lot of people still aren't seeing the forest through the trees on this one, but you can expect the first "iOS" MacBook within 1-2 years. I put iOS between quotation marks because that brand of iOS won't be the iOS you have on your phone today, but a more capable, expanded version of it.

Vlad Savov:

It sounds wild, but the A10 looks to have the power and efficiency to handle the workload of a full PC. This coalescence of mobile and desktop PCs is driven by forces on both sides: mobile chips are getting more potent at the same time as our power needs are shrinking and our tasks become more mobile. If you think your workplace isn't changing much because there are a bunch of weathered Dell workstations sitting next to frumpy HP printers, consider just how much more work every one of your officemates is doing outside the office, on their phone. And all those grand and power-hungry x86 applications that might have kept people running macOS - Adobe's Photoshop and Lightroom being two key examples - well, they're being ported to iOS in almost their full functionality, having been incentivized by the existence of Apple's iPad Pro line, last year's harbinger for this year's performance jump.

Unlike Windows, whose x86 reliance is tied to its dominance of the lucrative PC gaming market, Apple really has very few anchors locking it down to macOS. The Cupertino company has been investing the vast majority of its development time into the mobile iOS for years now, and that shows in the different rates of progress between its two pieces of software. macOS is, in many ways, legacy software just waiting for the right moment to be deprecated. It’s getting a fresh lick of paint now and then, but most of its novelties now relate to how it links back to Apple's core iOS and iPhone business.

This is where benchmarking and the performance of Apple's A10 Fusion processor do come into play, because even in the constrained environment of a smartphone, it seems to be reaching performance levels of laptop and desktop processors.

That "iOS" MacBook is closer than you think.