Blocking cookies is bad for privacy. That’s the new disingenuous argument from Google, trying to justify why Chrome is so far behind Safari and Firefox in offering privacy protections. As researchers who have spent over a decade studying web tracking and online advertising, we want to set the record straight.
Google’s refusal to join Firefox’ and WebKit’s strong privacy positions is both entirely unsurprising and wholly sad. Chrome is the most popular browser in the world, and while I have no doubt Chrome engineers themselves would love to make their browser and engine more privacy-conscious, Google itself obviously has no incentive to do so.