IBMs Renewed Cell Collaboration with Sony Pressures Intel

“While the press brouhaha happily follows Apple about and co-conspirator Intel looks on, smugly hoping its tie-up with the much-loved computer maker will bring it some added kudos in its assault on the consumer electronics market, IBM, the giant ousted from the party, is getting on with business. Big Blue may have been dumped by Apple but its compensation is plentiful. Its Power chips form the heart of upcoming console offerings from Sony and Nintendo as well as the XBox from Microsoft. And let’s face it, the press might like Apple and the kids might dig iTunes but sales of a million or so computers annually is pretty small beer in the grand scheme of things.”

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