Google risks losing its spot as the default search provider in Apple’s Safari browser next year, according to a report from The Information. The latest extension of a deal that’s put Google Search in the hands of iPhone owners since 2007 is set to expire in 2015, and Mountain View rivals Microsoft and Yahoo are already making a case for change with Apple’s leadership. Per the report, each company has pitched Apple SVP Eddy Cue on the idea of replacing Google as the default iOS search provider; Microsoft wants Bing to be the default option out of the box, and Yahoo is vying for the same spot.
This will be an interesting claim of Apple’s claim that they care about consumers. If they renew the deal, they place their customer’s interests first, because their customers massively prefer Google Search. However, if they ditch Google and replace it with some inferior nonsense like Bing or Yahoo, they care more about their personal vendetta than their customers’ best interests. If they go the privacy angle, switching to Bing or Yahoo is even more laughable, since those companies track just as much as Google does.
If Apple opts for DDG as default – well, then they earn some respect.