Tom Warren’s got a good piece up in which he interviews a number of people responsible for the development of Windows 10. Lots of interesting bits of information, but this one stood out to me.
He’s also surprisingly blunt when he characterizes Windows Phone 7 and Windows Phone 8, products he was intimately involved in developing. “We’ve had a couple of, sort of, practice runs with phone and PC,” Belfiore says, before pivoting to the presumably brighter future with Windows 10, “We now have all the devices lined up. I don’t expect to see the platform change again, in the same way it has before.”
What he calls “practice runs”, I call the most expensive failure in Microsoft’s – and possibly all of technology’s – history. When you add up all the years of development, marketing, the endless amount of
bribes cash injections to keep Nokia from dumping Windows Phone, the actual acquisition of Nokia’s mobile assets, the subsequent wholesale dumping of all those assets – it adds up to billions and billions of dollars down the drain, wasted, for naught. And the poison icing on this horrible cake?
They’re continuing to scale down the phone part of Windows even further.
The practice run quote made me look back upon the past few years of reporting about Windows Phone and Nokia, about how many of us – myself at the forefront here on OSNews – realised years ago what a colossal failure Windows Phone was, and that small number of people insisting all was well with Windows Phone, how its market share was growing rapidly, how Nokia was doing great financially (*), and so on, and so forth. There were no tanks in Baghdad.
In this case, it sucks to be right, because these “practice runs” cost thousands and thousands of people their jobs.