Among the new hardware launched this week at IFA in Berlin are a couple of premium Chromebooks. Lenovo’s $600 Yoga Chromebook brings high-end styling and materials to the Chromebook space, along with well-specced internals and a high quality screen. Dell’s $600 Inspiron Chromebook 14 has slightly lower specs but is similarly offering better styling, bigger, better quality screens, and superior specs to the Chromebook space.
These systems join a few other premium Chromebooks already out there. HP’s Chromebook x2 is a $600 convertible hybrid launched a few months ago, and Samsung has had its Chromebook Plus and Pro systems for more than a year now. And of course, Google’s Pixelbook is an astronomically expensive Chrome OS machine.
These systems should cause ripples in Redmond.
In a way, Google is employing the same tactic Microsoft used to get people hooked on DOS and Windows. Back in the late ’80s and early ’90s, people wanted the same computer at home as they were using at work, which were DOS and Windows machines. Now, it may be that younger people going off to college want what they were using primary and high school – Chrome OS machines.