Linked by Thom Holwerda on Mon 30th Apr 2012 11:53 UTC
PDAs, Cellphones, Wireless Barnes & Noble is spinning off its Nook e-reader business into a new company - which will be a cooperation with Microsoft. Redmond will invest $300 million into the new company, and on top of that, the two companies have settled the patent litigation, which was part of Microsoft's string of mafia practices against Android vendors. I have a sneaking suspicion this will be the end of the line for the Android-based Nook e-readers and tablets. Get 'm while supplies last.
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RE[2]: Windows RT for ARM incoming
by jgagnon on Mon 30th Apr 2012 20:17 UTC in reply to "RE: Windows RT for ARM incoming"
Member since:

What I meant, and said poorly, was that Windows RT isn't even out yet and it is already in jeopardy because of Intel's newest mobile processors. They're fast enough to run the "real" Windows on a mobile device and that makes them a threat to Windows RT's relevance. Who would bother to choose Windows RT over Windows 7/8 if given the choice?

There will still be RT devices sold because it is an OEM-only install, but it sure complicates Microsoft's life if someone else is selling a Win 7/8 device with similar physical characteristics and mostly incompatible Windows software. Microsoft needs to dominate both spaces (mobile and desktop) with "separate but equal" products to sustain its livelihood.

I'm sure Microsoft is constantly calculating on how to get Windows into ARM territory to compete against Android and this is one very convenient way to do it. Now they will likely have a legitimate Windows RT install on a (soon to be formerly) Android device. It will be a closed system they can control.

They want to compete against Android on ARM, not x86, and the further they can keep those camps apart the better off they are. With an "ARM-like" x86 chip out there in the wild, Microsoft begins to compete with itself (Win RT versus Win 8). On another front, Intel is actively working on solidifying and improving the port of Android from ARM to x86. Not a good situation for Microsoft.

I'm going to predict that Intel will be Microsoft's biggest thorn in the coming months/years, if not by choice. Intel is making "Android Everywhere" a possibility while trimming their hardware profile to a point that it can directly compete with ARM technology. I predict Windows RT will be a dead-end product. Why switch from Android to Windows if your apps can't come along (either from your laptop/desktop or from your phone)? The ONLY way Microsoft stands a chance is if it can get a lot of developer buy-in on Windows RT, which is possible, but not likely in my world view.

We live in interesting times.

Reply Parent Score: 3

BluenoseJake Member since:

If Windows RT sales are cannibalized by Windows x86 sales, Microsoft won't care in the least, a Windows license is a Windows license, they make money either way.

Windows NT was once available for Alpha, MIPS and PowerPC processors, and when x86 overtook everything else and took over, MS happily killed them, it simplifies things greatly, only one product to support, not 2 or 4.

Edited 2012-04-30 20:57 UTC

Reply Parent Score: 2

orestes Member since:

Your Windows 8 Metro apps *can* come along just fine, that's the point. It's the legacy Win32 stuff that's a dead end as far as MS is concerned. Whether the public will buy into it, who knows.

As for the Nook, I don't see there being any issues regardless of whether or not they switch underlying OSes. All they have to do is keep hitting their pricepoints and producing well made hardware and we're copacetic. The epubs don't care what OS they're read on, and frankly most people buying ereaders don't care either.

Reply Parent Score: 2