Apple: Freedom Of Choice
Very few IT-companies get as much fanatic anticipation from their customers as Apple does. Lots of words have been written about that, including cheers, rants and advice as to what Apple should do next to make the Macintosh experience even nicer for its fans. Whether it's about product pricing, quality or all in all product range, Apple polarizes its users and those who wish they were. It would be foolish for me to take the same approach as anybody else and give Apple some piece of advice. So that's actually what I'm going to do now.
