Days after a nasty public split with cloud gaming developer Improbable, Unity has reinstated the company’s license and updated its own terms of service to offer what it is calling a “commitment to being an open platform.”
“When you make a game with Unity, you own the content and you should have the right to put it wherever you want,” Unity wrote in a blog post explaining the move. “Our TOS didn’t reflect this principle—something that is not in line with who we are.”
The new terms of service allow Unity developers to integrate any third-party service into their projects, no questions asked. As a caveat, though, Unity will now distinguish between “supported” third-party services—those Unity ensures will “always [run] well on the latest version of our software”—and “unsupported” third-party services, which developers use at their own risk.
Negative publicity can definitely work.