Meta wants EU users to apply for permission to opt out of data collection

Ars Technica reports:

Meta announced that starting next Wednesday, some Facebook and Instagram users in the European Union will for the first time be able to opt out of sharing first-party data used to serve highly personalized ads, The Wall Street Journal reported. The move marks a big change from Meta’s current business model, where every video and piece of content clicked on its platforms provides a data point for its online advertisers.

People “familiar with the matter” told the Journal that Facebook and Instagram users will soon be able to access a form that can be submitted to Meta to object to sweeping data collection. If those requests are approved, those users will only allow Meta to target ads based on broader categories of data collection, like age range or general location.

This immediately feels like something that shouldn’t be legal. Why on earth do I have to convince Facebook to respect my privacy? I should not have to provide any justification to them whatsoever – if I want them to respect my privacy, they should just damn do so, no questions asked.

It seems I’m not alone:

Other privacy activists have criticized Meta’s plan to provide an objection form to end sweeping data collection. Fight for the Future Director Evan Greer told Ars that Meta’s plan provides “privacy in name only” because users who might opt out if given a “yes/no” option may be less likely to fill out the objection form that requires them to justify their decision.

“No one should have to provide a justification for why they don’t want to be surveilled and manipulated,” Greer told Ars.



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