Speaking with The Economic Times of India, Damian Tay (Senior Director for Product Management, BlackBerry Asia Pacific) described the new Priv as “essentially our transition to [the] Android ecosystem. As we secure Android, over a period of time, we would not have two platforms, and may have only Android as a platform [for smartphones]. But for now, we have BB10 and Android platforms for our smartphones.”
If those comments somehow left you in any doubts about the company’s intentions, Tay continued: “The future is really Android. We went for Android essentially for its app ecosystem. In addition, all the enterprise solutions that we have been doing have been cross-platform for a long time now. So it’s a natural progression towards Android.”
Just in case you thought BB10 had a future.
They should have done it years ago really. I said Nokia should have jumped years ago, but we all know what happened to them.
If they can come up with solid hardware and they don’t progressively screw up the software with crap like Samsung have done, and get out sensible updates, they could end up being the reference Android implementation. Android might be hugely popular but it still has its problems waiting for someone to sensibly solve them.