What Steve Jobs Won’t Do at Apple

“I can only infer that Steve Jobs has a vision for the future of Apple Computer. I say this because after spending more than an hour with the Apple CEO recently, I walked away knowing more about what Apple won’t do than what it will do. Here’s an example of what Apple won’t do: Steve says Apple will not get into the home entertainment business–not during the next 24 months, anyway. You won’t find Apple doing a personal video recorder, ร  la TiVo or Replay, or an advanced set-top box, ร  la Moxie. According to Jobs, those devices have yet to catch on, a fact perhaps best borne out by Microsoft’s recent staff cuts and reorganization of its UltimateTV unit. TiVo has had its problems, too.” Read the rest of the editorial at ZDNet AnchorDesk.

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