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my wife's kennel name for her Japanese Chins is SnapDraggon
http://www.tsuwa-snapdraggon.com
I wouldn't worry about it but know of at least one instance where a company did this. Sirrius satellite radio sued a french bulldog breeder who had the kennel name Sirrius for their kennel name and had had it for years before they ever thought up satellite radio. didn't matter they lost
Hate to say it, but if these kennel-names are important to your revenue stream then you ought to be applying (have applied) for trademark protection for them. The system exists for a reason, and it's more to do with preventing a big corp stepping on your toes than vice-versa, believe it or not. However, that only holds true if you jump through the same hoops they have to, in order to protect your "brand".
Having said that, I can't see how a dog breeder* is likely to be confused with a CPU or satellite radio. As long as the defendants undertake not to use the name for any business that competes with the complainant. Think Apple Corps [the Beatles' record label] vs. Apple Computer, which was fine until JobsCo started its music store.
* Unless your wife actually collects and sells the chins of Japanese people, in which case I think you need a criminal lawyer.
Edited 2009-11-14 19:41 UTC
They'll probably be heavily subsidized when bought with a carrier, same as cellphones. However, like you, I'm more interested in buying them without a carrier, but in all the times they've been brought up, the ONLY mention I've found of bringing them to market has been through carriers, which would seriously hamper the consumer uptake.




