Apple Archive

In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot as the fifth most influential brand. However, Apple was not always a success though: MLAgazine have compiled 10 of the most notable products released by Apple or its comrades that failed.

ExtremeTech's own (and OSNews reader) Jim Lynch is a long-standing Linux and occasional Windows user. He recently got a Mac for the first time, a G5. Did he like it, will he stay to the new platform?

Anandtech has a review of the Mac Mini and Ars has a useful guide for it.

Apple has quietly cut prices on build-to-order (BTO) components for its new Mac mini. The company is now offering the Bluetooth and AirPort Extreme wireless option for US$99 (was $129), the 1GB DDR333 SDRAM upgrade for $325 (was $475), and the 80GB ultra ATA hard drive upgrade for $50 (was $80). Apple is also now listing an 8x SuperDrive option instead of the previous 4x model for the same $100 cost. Elsewhere, a Mac user reviews the iPod Shuffle ($149) vs the Sandisk MP3 player ($138, $118 with rebate), both with 1 GB of Flash memory and similar pricing but with different feature-set.

The Mac Mini is the perfect candidate for a new geek-war for year 2005. Some love it, some say it is just overpriced old hardware. One thing is for sure: there are guys already experimenting a Linux and Mac Mini setup. All of the hardware, as you can read, is already supported.

You'll see that the underlying reason in almost every case where the Mac lost out to Wintel doesn't have anything to do with rational arguments based on cost, performance or functionality. Instead, Wintel proponents are shown as consistently fudging such arguments as rationales for decisions already made.

When it comes to Apple Computer's new Mac Mini, beauty is in the eye of the person holding the wallet, says C|Net. My Take: I updated my blog with an... unrealistic hope for an even cheaper Mac Mini.

Great news for Apple, big profit and more than 1 million Macs were sold this quarter, something that didn't happen for years! With the Mac Mini introduction yesterday, the next quarter seems even more favorable for a bigger number on CPU sales.

Steve Jobs will be the star attraction when the Macworld Conference and Expo opens to the public Tuesday, but many Mac fans might be just as interested in hearing from one of the Mac's original creators.

"The success of the iPod, Apple's biggest ever consumer hit, was bound to overshadow the company's mainstay business in 2004. In the numbers that really count: revenue, margins and profit, the Macintosh remains Apple's core business. So where did it go?" Read the editorial at TheRegister.

Businessweek asks: Flash memory in a cheaper iPod? A $500 Mac? If the rumors about what Steve Jobs has planned for Apple are true, those moves could be just the start. Also: spy photos of headless iMac or internet hoax? you decide.

Interview with the man being sued by Apple for leaking a prerelease of 10.4 to the Apple torrent site and the admin of the bittorrent tracker.

In the first big news of 2005, according to Think Secret, "Apple will launch its new iWork '05 productivity suite at Macworld Expo, Think Secret has learned. The software, code-named Sugar, will include Keynote 2 as well as a new application, Pages."

This holiday season I was given some Christmas money, and I wanted to purchase a DVD burner for my G4 Apple Macintosh computer. When I purchased my computer, I was wise in buying a tower since they are upgradeable, right? WRONG!